From what I gathered, Bonchon is a South Korean company with branches all over the world. The franchise has finally invaded Manila late last year and I think my fellow countrymen have indeed embraced it with open arms.
Case in point, I’ve never seen the branch in Ayala Triangle without a line. Although I get to see the area a little before, during or a little after lunch time, thus probably the case. But even so, I think that Bonchon is doing quite well.